Airbyte Branding

Rebranding Airbyte's identity in the data integration space to show data movement and improvise their brand retention value in the market, scaling across multiple touch points.

Overview

A billing workflow redesign for cloud customers to understand data sync configurations and prevent unexpected charges.

Team

2 Copywriters, 1 Designer & Developer, 1 Product Designer, 1 Product Manager, 1 Generation Marketing Manager, 1 Copywriter, Head of Marketing

Company

Airbyte

role

Art Direction - Design Thinking - Branding - Illustration

Role

I drove the Airbyte brand redesign, creating a scalable visual language to elevate the product experience, including a refreshed brand identity, a cohesive design system, and illustrations, social media assets, and launch assets.

The approach

I started by establishing a visual system that captured the language of data movement, built for developers and enterprise teams. From there, I extended it across the website to give Airbyte a more mature, cohesive presence as a data integration platform.

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Airbyte Website

Visual Design - Design system - Illustration